A new format for the Health Communication Festival

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Faced with the pandemic context, the Health Communication Festival is reinventing itself with a new hybrid format in 2 stages. Discovery.

Created 32 years ago, the Health Communication Festival each year rewards the best health communication campaigns. With more than 600 participants in 2019, the Festival has become the essential meeting point for players in health communication. It highlights all the communications of institutions, associations and companies in the world of health.

For its 31th edition, the Health Communication Festival is back for a double edition: 2020 & 2021. Patient-Caregiver associations, healthcare companies, healthcare establishments, professional organizations, local and regional authorities, GP companies, start-ups… may present no only their best 2020 campaigns but also their best 2021 campaigns.

Health communication: how to (re) create trust?

Entering this new decade, where health communication has never been so important, the Festival is reinventing itself and invites each health actor to question health communication and trust.

” In an age of fake news, conspiracy theories and the questioning of the words of experts, trust is and remains at the heart of health communication »Indicates Dominique Noël, President of the Festival before continuing« Whetherthat which is at the heart of the unique colloquium between caregiver and patient or that which aims to achieve a change in behavior through public health campaigns, how to bring it back to life? Answering, at least in part, this question will be at the heart of this new edition of the Festival. “.

Over the years, the Festival has followed both the considerable evolution of the tools and means of global communication, in the health communication sector in particular, and the evolution of the media. At the same time, audiences have changed a lot,the world of health has for several years been confronted with a duty of transparency and information to the public under the influence of growing media coverage of health problems.

The current period makes health communication even more essential: fight against fake news, engage audiences, promote change in health behavior, improve the relationship of trust between users and professionals or even raise public awareness of health issues. … Communication occupies an essential place in public health policies. Health stakeholders must demonstrate that they produce quality, reliable and verifiable information, both for doctors and all healthcare professionals, as well as for patients and their families.

The objective of the Health Communication Festival is to contribute to the enhancement of these actions and the image of the sector but also to serve as a platform for reflection on this subject of health communication and trust across different times. exchange.

A new hybrid format

To respond to this desire to be a platform for reflection for health communication today and tomorrow, the festival is back in a new format in two acts.

Act 1: The # ComSanté week from November 22 to 26, 2021

A week in distance dedicated to Com’health with Roundtables, Workshops, Secrets de com, Speed-visions organized around the common thread: “Communication Health and Confidence”.

Each day, from 6.15 p.m. to 8.00 p.m., there will be specific workshops, “com secrets” and speeds-visions broadcast on the “MonFestiComSanté” space within the festival site: https://festivalcommunicationsante.com

Before this time for daily discussion and reflection, from 10:00 a.m. to 5:00 p.m., campaign and project leaders will pitch in front of 4 juries in parallel to defend their colors in front of specific juries according to their category.

Act 2: the Festival and the Prize-giving in Deauville on January 21, 2022

On Friday January 21, 2022, the Festival is back in Deauville after an absence in 2020 due to the health crisis linked to COVID-19. On the program, a great day of meetings with players in Health Communication… in a “phygital” format!

No more excuses for not participating and attending this unmissable event in the world of health! Whether in situ or remotely, January 21 will be the opportunity to attend Conferences and Speed-visions and above all to experience the 2020 and 2021 Awards Ceremony and to discover the Winners of the 31st Edition of the Festival de health communication.

With this new formula, the Festival becomes the first Francophone Festival of health communication. Thanks to the distance, whatever the place of residence, the Festival is on all screens via the “MonFestiComSanté” platform.

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