a range of new products for smart health connected health

Nokia continues on the path opened by Withings by renaming the whole range of products dedicated to smart health connected health of the old French brand. The challenge now will be for the Finnish company to succeed in convincing both professionals and patients.

A whole range of new products

“The widest and most complete range of health products on the market”. Nokia’s claim has the clarity of putting the brand's ambitions on the table. On the program, new products that follow the logic of those of the French start-up Withings which joined the group last year. Among the new features, there is a smart health connected scale and a more compact smart health connected blood pressure monitoring to take your blood pressure anywhere.

But the real heart of Nokia's project seems to be the Health Mate app. According to Cédric Hutchings, the former boss of Withings and current vice-president of health smart health connected to Nokia, that "Puts the individual at the center of their health, and helps doctors make sure patients take care of themselves". On the program, a 360 ° assessment of your health with cross-information between smart health connected objects and enriched with advice and information. The goal is to bring patients closer to doctors, with the data collected thanks to Nokia smart health connected objects. “Work must be done to establish a stratification of data to help healthcare professionals organize the monitoring of patients, for example victims of hypertension. We think that Nokia can be a major player in the field of smart health connected health for the general public but also for health professionals ”.

smart health connected health: the rebound for Nokia?

For Nokia, this is an important step. One year after the takeover of the French start-up Withings, Nokia decides to bet on smart health connected health. After its complete failure in the smartphone market and the return of the mythical 3310 which leaves specialists skeptical, this industry may well be a kind of last chance operation for the Finnish company.

However, it is also a real challenge. The setbacks like those known by Fitbit prove that the market is still far from maturing. The objective will therefore be clearly to convince consumers of the benefits of new products and their potential to really improve health care. Will they really quickly find that the benefits outweigh the costs and that this is the solution they need? Putting almost everything on smart health connected health could therefore be risky. Otherwise, the dissolution of the Withings brand, yet recognized and well installed seems to be a risky bet.

Learn all about smart health connected health, discover new accessories, our tops and innovative trends, go to our dedicated section.

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