A smart soccer jersey for Schalke supporters

March 04, 2020

The German football club Schalke has just unveiled a fairly original new soccer jersey. This smart soccer jersey will allow fans to pay with it.

This smart soccer jersey is equipped with an integrated payment chip. Schalke is the first soccer club in the world to offer smart clothing to its supporters.

Schalke smart soccer jersey

This new smart jersey can be worn by fans next season. It is the result of a new club sponsorship agreement with the online supermarket AllyouneedFresh. As you can see, fans will be able to buy in these stores and on the stadium thanks to their jersey and also benefit from exclusive discounts.

If you want to get food or drink at half time, for example, this smart soccer jersey will allow you to buy it all at more reasonable prices. We do not yet know exactly where the chip will be installed, however, it will be necessary to think carefully about its placement so that the payment is as practical as possible. Putting it on the bottom of the jersey would probably not be the best idea.

Little info: players will not wear jerseys with an integrated chip. According to Anja Kleine-Wilde, communications manager for Schalke, it is because "they rarely go to kiosks at halftime to eat curry sausage and drink beer." Other clubs are expected to start marketing smart health connected products to supporters. New technologies should also emerge. I am thinking in particular of the fabrics used to suppress sweat.

Major brands have also launched into this sector of activity. I am thinking in particular of Samsung and its NFC clothing. I am also thinking of Google and its smart health connected clothing project which will allow carriers to pay more simply.