Apple Keynote: rumors confirmed?

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The Apple Keynote conference over, what rumors have been confirmed or denied? At the dawn of the fortieth anniversary of the company of Steve Jobs, here is what you missed!

The Apple Keynote conference in reality

Tim Cook and his team began their speech by talking about several important news facts: Protection of personal data of brand users or Apple’s advances and projects in using recycled products for its packaging and in the use of renewable energies. The company is also said to be working on an iPhone robot disassembly project to separate parts for recycling.

Apple a little more in health

The Apple CEO team announced Apple’s advancements in healthcare. For example, the record number of data retrieved in one day per l‘ResearchKit application for the study of Parkinson or the project undertaken on the diabetes or autism.

In order to best monitoring its health and its current treatments in the most active way possible, Apple has announced theCareKit app for next April as well as the birth of new applications.

Apple Watch: new bracelets

The rumor about the brand new bracelets is beautiful is well confirmed. They will be of different materials like the nylon and in seven colors, some of which have never been used before by the American company like pink, blue or orange.

The smart health connected watch will also benefit from a lowered price: from 299 dollars (265 euros).

The iPhone SE, halfway between the iPhone 5 and the iPhone 6

Perhaps the most awaited announcement fell around 6:30 p.m .: the new iPhone is callediPhone SE.

Its design is that of the iPhone 5 and 5s with its screen 4 inch, except that it will be available from the end of March in the colors gray, black, pink and gold.

In terms of functionality, Apple has taken pains. A9 chip, M9 processor, camera 12 megapixel, videos in 4K, a flash screen like Snapchat for selfies.

Question price, Apple hits hard compared to its latest phones. 399 dollars (355 euros) for the version 16 GB and 499 dollars (444 euros) for the version 64 GB.

A new version iOS 9.3 will also be available today. Your screen will adjust to the ambient light in order to be more pleasant, comfortable and readable thanks to the "true one display".

The iPad pro: a reduced size for professionals

This new iPad described with a slight irony as the perfect alternative to the PC, will be smaller than the last: its screen measures 9.7 inch. It will keep the same functionality as the previous version except that it will be equipped with 4 speakers for optimal sound from a camera 12 megapixel and videos 4K.

It will be available with the Apple Pencil. Colors that have become classic for the brand today: gold, rose black and gray. The KeyBoard will be available for this new iPad which will also have a SD card reader.

An outing in late March for the price of 599 dollars (532 euros) for 32 GB, 749 dollars (665 euros) for 128 GB and 899 dollars (799 euros) for 256 GB.

Apple Keynote: on Siri's side

The new Apple TV will be available in September 5,000 additional applications. It will also be possible to order the small black cube using Siri.

And finally the “one more thing"…

To conclude this Apple Keynote, shorter than the previous ones, Tim Cook the CEO of the brand presented images of the new Apple campus.

In conclusion, this Apple Keynote was not very interesting. Apple didn't show us major innovations like the ones we liked or even loved in the days of Steve Jobs, but still announced its cheapest and best performing iPhone in history, and that, it's a big step forward for the brand. Even if these announcements seem spectacular, Apple has not presented innovations, only the next generations of its already existing products.

But, in addition to its implication in health, ecology and renewable energies, it is also necessary to underline the importance of taking into account the security of personal data for Apple and its users.

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