Avia launches smart health connected sports accessories

January 31, 2020

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The sports accessory brand owned by Sequential Brands Group Inc., has announced the arrival of a full line of smart health connected sports accessories. A newcomer to the world of smart health connected sport!

Avia smart health connected sporting goods

Avia is one of the brands owned by Sequential Brands, a large American group that owns consumer brands across the United States and around the world. The Avia brand is known for her shoes and sportswear in the USA. She decided to launch a range ofsmart health connected sports accessories with its partner Lifeworks, a leader in technology and innovation.

The first smart health connected collection of the Avia brand includes Bluetooth activity trackers, pedometers and heart rate monitors. There will also be in the collection: armbands, headphones suitable for sport, performance soles, headbands and belts. Other fitness accessories are also expected. All these smart health connected accessories were announced via a press release. The brand has therefore decided to offer a full range of smart health connected accessories for athletes!

"Avia is a brand that supports the active consumer who seeks affordable products every day to help them lead a healthier life", Said Eddie Esses, President of Sequential Brands Group Inc. He also added:"We are delighted to extend the Avia brand with the arrival of smart health connected and innovative devices. ”

A newcomer to the smart health connected market, and more specifically to smart health connected sports articles.

The Avia Ascend smart app

The company also presented Avia Ascend, an Android and iOS application which supports its new range of fitness trackers. The app includes different features. SmartGoal, a feature that scientifically analyzes our daily activity and creates personalized goals according to our lifestyle. FoodGenius, this option counts the dietary calories ingested by simply taking a picture of the food you eat. Finally, the option Monthly challenges (Monthly Challenges) rewards us with real prizes for achieving certain goals. Prices have not been released, however.

Avia Stride, Avia Tempo, and Avia Touch activity trackers are included in the price between $ 39.99 and $ 59.99. They will enter the smart health connected sports accessories market, a market which is already very competitive. They will be for the moment available in the United States, if the success is there they could see the light of day internationally.

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