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# CES2017 Fitbit collaborates with VR and nutrition projects

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Undisputed leader of the smart health connected bracelet market to measure its physical activity, Fitbit took advantage of CES 2017 to announce 2 new major partnerships in the world of sport and health: the first in virtual reality, and the second in nutrition .

VirZOOM, the intelligent VR bike

Cyclist at heart, the commercials for the Tour com France exercise bike made you dream? We found a lot better in Las Vegas! Already introduced at E3, the device of the startup VirZOOM looks like a classic living room machine … With the exception of its VR helmet compatibility, which will take you to the heart of the action by taking you into the most winding passes. Many universes are available in the software, which also offers games (races, runners …) to have fun while playing sports.

Now, thanks to a collaboration with the American giant as part of the program Works with Fitbit, athlete activity data will be counted: distance traveled, training time, calories burned… Of course, there is no need for smartband – except if you want to use the heart rate monitoring for example – the data will be directly synchronized with the Fitbit account of the user.

VirZOOM costs around $ 400 and works with the PlayStation VR, the Oculus Rift or the HTC Vive.

Fitbit also announced a collaboration in the same direction with pack, another bicycle rental company offering live streaming and live streaming.

Habit, your dietary assistant

For its part, habit is an application that provides advice on your nutrition program and dietary recommendations. Thanks to a connection with your Fitbit bracelet, she will now be able to understand you better by analyzing data like weight, the calories burned or thefat mass index.

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