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  • # CES2017 Withings and Kérastase launch a smart health connected hairbrush

# CES2017 Withings and Kérastase launch a smart health connected hairbrush

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The CES 2017 opens its doors in two days, but the main announcements have already been made during the Unveiled. Withings continues the momentum of previous years with two new products, including the Kérastase Hair Coach which is a revolutionary brush that takes care of your hair.

Once is not unusual, Withings collaborated with Kérastase for this brush. The idea? Use the technological strengths of the firm recently bought by Nokia by combining the know-how of hair care Kérastase (a L'Oréal brand). Both companies have also received a CES Innovation Award for this brush that marks a turning point for beauty for the French startup.

An army of sensors to analyze the health of your scalp

The Hair Coach smart health connected brush features a microphone that records sound during brushing to detect frizz, pitchforks and breaks, but also the hair's handling, flexibility and dryness. To measure the force applied during brushing, Withings has integrated a 3-axis force sensor and the accelerometer coupled to the gyroscope to analyze the brushing method. A haptic feedback can warn the user when the movements are too abrupt (and damage the hair). Finally conductivity sensors can detect whether the hair is wet or not, to refine previous analyzes.

Of course all the analysis is done in the application (smart health connected to the brush in Wi-Fi or Bluetooth). It will use environmental data such as humidity, temperature or UV. The goal is to provide the user with a quality index of hair, as well as data on the effectiveness of brushing and of course tailor-made advice (hence the Coach of Hair Coach). The initiative is interesting in terms of Business Model, care will of course be offered for purchase.

To create this smart health connected comb, Withings, Kérastase and L'Oréal's Tech Incubator Research have worked hand in hand to offer the best possible experience.

The Kérastase Hair Coach powered by Withings brush will go on sale in mid-2017 and its price will be less than 200 €. You will be able to find her in partner salon, on the sites of Withings and Kérastase. We can not wait to Review this product to see if the improvements are visible quickly. If you have the hair difficult, send us an email, the hair of each member of Team Stuffi being close to perfection …

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