Domino's Deploys GPS Tracking Technology in the United States

[ad_1]

In Review since 2019, the GPS delivery tracking service will be deployed throughout the Domino's network in the year to come. United States. The restaurant chain announced on December 9 the generalization of this feature in all of its restaurants. A quarter of the network should be equipped by the end of the year, while deployment will continue in 2020 without the number of equipped sites being specified.

The principle is simple: once the order has been placed, the customer can follow the progress of the delivery on his smartphone via an interactive map. He receives a notification telling him the estimated delivery time and can also choose to receive notifications when the order is on the road, when it is about two minutes from the delivery site and when it has arrived.

A route optimization tool for delivery drivers

Called Domino's Tracker, this real-time geolocation service is very popular according to the American company. If order tracking has been operational since 2017 in many countries – including France – with a follow-up in the form of a progress bar, Domino's Tracker makes it possible to follow the manufacture, the cooking of the pizza then its departure from the restaurant until the delivery. "We know that customers love the ability to track their orders in-store. From now on, they can also follow their order to their health home thanks to our delivery tracking tool."says Dennis Maloney, Domino's Pizza's CDO.

But according to the manager, customers are not the only ones who like this feature. "Managers and delivery people also appreciate the transparency it offers and the way it improves the delivery experienceThe backer makes it easier for the tracker to manage the delivery, and the couriers use Domino's Tracker to identify delays, call back the customer in the event of an anomaly, or approach the delivery site so that customer is ready to receive his pizza Another advantage: the company is able to identify the routes that could be problematic for the deliverymen and define optimized routes.

Focus on the digital

This deployment is part of a global transformation of the company, which began a real change after great difficulties in the year 2010. Domino's, which generates more than 65% of sales via digital channels – or 8.7 billion dollars on a total of 13.5 billion in 2018 – has developed several command platforms then unpublished for the sector. Google health home, Facebook Messenger, Apple Watch, Amazon Echo or Twitter are now part of the distribution channels, all of these new services have been designed in-house.

In 2018, it launches, still in the United States, Domino's Hotspots platform, which allows a customer to choose a place of delivery not linked to a health home or office address, such as a park, a land sports or a beach. 150,000 access points, available for prepaid orders, are eligible. The brand, which has more than 16,500 sites in 85 markets, has been testing since 2017 the delivery by autonomous vehicle with Ford. Last June, it announced a partnership with Nuro, a specialist in autonomous robot delivery.

Aude Chardenon

 @ChardenonA 

[ad_2]