Electrolux, the household appliance brand in need of notoriety in France

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In France we have 6 brands: Electrolux (the well-being brand for the health home, mid-high-end in its positioning), AEG (a high-end brand), Faure (it meets consumers' expectations in terms of ratio quality / price), a more sophisticated brand that we will find in supermarkets, Arthur Martin which is dedicated to a kitchen designer (Mobalpa) only built-in, Tornado (specialized in vacuuming floors). We have relaunched the Frigidaire brand in the niche of cool designer and vintage products. These are products combined for more than € 1,000. But Electrolux is by far the brand that generates the most turnover. In the 12% market share, 8.5 points are provided by the parent brand.

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