Fitbit excluded from the Apple Store!

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It seems that the relationship between Fitbit and Apple is going sour. After announcing last week that it has no plans to join the Apple brand Healthkit platform, smart health connected bracelets Fitbit to disappear from Apple Store – according to the American magazine Re / Code.

We see many media that quote Apple Watch as the main reason for the disappearance of the Fitbit range (Zip, One and Flex are currently sold) in the group's physical stores. Indeed, the smart health connected watch which also has everything of an activity sensor would see the competition of the world leader in the smart health connected bracelet with a bad eye, especially since the Apple Watch would start at $ 349, against just 99 $ for the Fitbit Flex.

Fitbit Flex

Jawbone and Nike to stay in Apple Store

However, we must not forget that the smart health connected bracelets Jawbone (and the UP24) and Nike (and its Fuelband SE) also occupy as large a part as Fitbit in the shelves of the Apple Stores, and that they compete just as much than Fitbit in the activity tracker market. Except that unlike Fitbit, these two groups immediately worked on integrating their software into Healthkit. And obviously, it’s Fitbit’s decision announced last week that would go through Apple’s throat.

Last June, we remember that Fitbit was mentioned in Tim Cook's presentation as one of the products that is perfectly compatible with the Health app. The pill goes wrong with Cupertino, and the consequences may be serious for Fitbit.

10/11 update: Fitbit excluded from the Apple Store!

Re / Code was right: Fitbit products are no longer available from the Apple Online Store. Apple does not make feelings and the adoption of Healthkit by the manufacturers of smart health connected objects will it become mandatory to appear on the shelves of the giant apple? One thing is certain, the new Fitbit Surge Charge and Charge HR will not (yet) be present at Apple! Recall that, following the acquisition of Beats, the giant of Cupertino had also removed from its stores all Bose products.

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