Fitbit not impressed by Apple

January 17, 2020

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James Park, CEO of Fitbit, calls the Apple Watch the “wrong approach” to the smart health connected watch and wristband industry.

Fitbit doesn't have to look down at Apple. The excellent form of the company on the market of smart health connected bracelets (mainly dedicated to health and fitness) proves that theApple Watch is not as dominant as expected in this market.

A different clientele for Fitbit

The market smart health watch is undeniably flown by Apple. Although the company led by Tim Cook has not revealed the sales figures for its watch, it is dominant not only in the market for smart health connected watches, but could also spill over into the market for smart health connected bracelets. That was without counting on Fitbit, whose straps are selling more than the Apple Watch.

James Park declares about its competitor:

Although the Apple Watch is a computing platform, it is the wrong way to approach this category of products from the start.

Fitbit’s sales figures don't contradict him, and its CEO doesn’t forget to add that the price difference with Apple is substantial. The target clientele is different, smart health connected bracelets appear to be more accessible by their price and are acclaimed by athletes in particular, however, analysts have planned an increase in smart health connected watches which have more features.

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