Fitbit partners with Strava for activity monitoring

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The world leader in Quantified Self Fitbit has just announced a partnership with the Strava fitness app. Fitbit wristband owners will be able to view the data on the Strava app, and vice versa. The communities will therefore obviously be shared.

Fitbit is always placing more importance on third-party mobile apps to build its community and boost the physical performance of its users. After forming partnerships with Weight Watchers and MyFitnessPal, in March he bought the fitness app on video Fitstar. Today, he announces a partnership with Strava, another popular fitness app for cyclists and runners. He joins Jawbone, Garmin or even TomTom which are already compatible with the fitness app. Note that Strava also released an application compatible with the Apple Watch at the end of April.

Communities are shared

With 8.5 million members, including 1.2 million truly active, Strava can now retrieve the data recorded by Fitbit smart health connected wristbands like the Charge HR or the Surge directly on its mobile interface, allowing users of the brand's products to share their sports data. with their active entourage on the Strava mobile app. Conversely, the data recorded at Strava will also be synchronized with the Fitbit mobile application throughout the day.

With this partnership, Fitbit hopes to further motivate its community to play sports. The brand has found that smart health bracelet users are 27% more active when smart health connected with friends than when they are used alone. Group challenges like FitForFood mean that the distance traveled can be increased by 2km per event.

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