Fitbit will present 2 new products this year

December 06, 2019

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2016 has been a flourishing year for Fitbit. Despite repeated lawsuits, the Californian firm met with great success at the release of its two latest activity trackers, Blaze and Alta. And it's far from over.

And it's James Park in person, the CEO of the company, who announced it verbally: other products will be presented at the summer season, surpassing Fitbit's annual release record. Taking into account the most productive year of the company, namely 2015, where are released the Charge, the Charge HR, as well as the Surge, the calculation is done quickly. With 2 products already launched, it will take 2 others to exceed this figure of 3 new products per year, bringing it to 4… Or more.

It should most likely be wearables dedicated to quantified-self, but nothing is less certain: Fitbit having bought Coin 3 months ago, maybe she is already working on a software… We can also expect to see updates existing devices, some of which still have no successors.

The company can also delight in its results: first seller of wearables in the world, she won $ 587m in Q2 2016, against $ 400.4M last year: an evolution of almost 50%. His sales have also increased 27% compared to 2015, with 5.7M units passed in this same range! The $ 9M spent in his lawsuits against Jawbone represent a pittance for these exorbitant amounts.

Fitbit is so in shape that its 2 main leaders have already announced that no further action would be for sale before … 2017.

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