Garmin launches into the luxury smart health connected watch market

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Garmin, already a major player in the smart health connected watch market, is moving into luxury with the Marq range. Watches that can go up to 2.500 euros each.

Is there room for a luxury smartwatch market? Apple has already rubbed with gold and ceramic models. A commercial failure for the apple brand that has not discouraged Garmin who is now launching.

smart health connected watches Garmin Marq from 1500 to 2500 euros

This new range therefore consists of five models with rather varied profiles. The most affordable Marq is the Marq Athlete, sold at 1500 euros. She is thought for fitness. Then there is the Marq Expedition which will sell from 1750 euros, intended for hikers, including a compass, an energy saving mode or topographic maps. Then, Captain's Mark is designed for aspiring sailors or specialists, with multiple options related to navigation. Count 1850 euros.

The Garmin Marq Aviator is probably the first to pass the 2,000 euros mark. It is designed for airline pilots with weather reports or logbooks. Finally, the most extreme, the most expensive, sold at 2500 euros is the Marq Driver thought for car drivers. Circuit data, timing of lap times … The five should be available in the coming weeks on official Garmin website. Prices are primarily justified by the materials used, including sapphire or titanium.

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