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Google acquires Fitbit and promises to create its own Wear OS watches

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Google has just confirmed the purchase of Fitbit: the transaction is 2.1 billion. Better yet, Google promises to create its own Wear OS products.

The Fitbit Versa 2 integrates Amazon Alexa

Google has finally validated what was at the stage of rumors since the beginning of the week: the purchase of the specialist Fitbit. Google embraces the strategy we've seen with Pixel smartphones and Nest products – designing their own smart watches and smart health connected wristbands (Made by Google). The amount of the transaction is 2.1 billion dollars (1.88 billion euros).

We've signed an agreement to acquire @Fitbit. Together, we like to know more about innovation in the world. https://t.co/HSfQVWnHJB

– Google Google) November 1, 2019

Thead article Signed by Rick Osterloh, former Motorola and now in charge of hardware at Google, explains that Fitbit will allow Google also to work the Google Fit and Wear OS experience:

Over the years, Google has made progress with its partners around Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce wearable Made by Google products to the market. Fitbit has been a true pioneer in the industry and has created attractive products, experiences and a dynamic community of users. By working closely with Fitbit's team of experts and bringing together the best in AI, software and hardware, we can help drive innovation in wearables and create products that will benefit a broader audience. number of people around the world.

By buying Fitbit, Google will be able to move up a gear with Wear OS, its operating system dedicated to smartwatches.

A dynamic market but not for Google

In 2019, Google is almost absent from the wearables market. We can count on the Apple Watch (and the last Series 5). A watch that works perfectly with an iPhone thanks to its great fitness, health and multimedia capabilities that provide everything we could expect from such a device. There is also Xiaomi Amazfit (the latest Review of the GTR), Huawei (the latest Watch GT 2) (and Honor) as well as Samsung (Galaxy Watch Active 2).

At the global level, the undisputed leader is Apple with a market share of 46.4% in the second quarter of 2019. Behind is Samsung with 15.9%, then Fitbit with 9.8%, according to Statista. Only in the seventh position is the first brand that uses WearOS: Fossil, which has a market share of only 2.5%.

But where did Google go in the smart health connected watch market?

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