Google announces Jacquard technology product with Adidas and EA Sports

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After the Levi’s denim jacket and the Saint-Laurent backpack, it’s Adidas and EA Sports who chose to collaborate with Google and its Jacquard smart health connected fabric technology. In any case, this is what many messages posted on social networks suggest. Based on the Adidas Football tweet posted on February 25 – and retweeted by Google ATAP, the division behind Jacquard – the official launch is scheduled for March 10.

The product will likely be linked to football, according to references to Adidas Football and the FIFA games license published by EA. The slogan "Play smart health connected"suggests that it is a piece of clothing, a shoe or a sports accessory. The hashtag #AdidasGMR nevertheless remains enigmatic.

A project born in 2015

The Jacquard project was born in 2015, but the first smart health connected jacket designed with Levi's was not released until 2017. Although it was not a commercial success, a second version was released in 2019, with a marketing to United States, in France, Italy and Germany.

The technology makes it possible to connect the jacket, which has a box inserted into the sleeve, to a smartphone via Bluetooth. The user can interact with his device by touching his clothing. For example, it can play music and be notified when it receives notifications. This new collaboration allows us to imagine more advanced and perhaps more interactive applications, linked to the world of the game and the practice of football.

Aude Chardenon

 @ChardenonA 

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