Google to buy Fitbit for $ 2.1 billion

Google will buy Fitbit! Google has already taken its first steps in the wearable world with its Wear OS driving smartwatches from Fossil, Mobvoi and many others.

Google made this announcement last week. We know that Google will buy Fitbit because the American giant has signed a new contract with Fitbit which will allow it to acquire the company specializing in wearable fitness tracking for $ 2.1 billion.

Since its appearance in 2007 as a fitness-focused startup, Fitbit has sold trackers, smartwatches and smart scales in more than 100 countries. The brand has tens of millions of users worldwide. It’s probably one of the best known brands in the industry.

By purchasing the company, Google hopes to leverage this dedicated customer base, the expertise of Fitbit; as well as his own AI and software experience to "drive innovation in clothing and create products that will benefit even more people around the world." We also imagine that Google is very interested in the many data collected by the brand.

In addition, Google has also announced plans to launch its own line of "Made by Google" clothing products, while continuing to invest and develop its own Wear OS software. Remember I told you, a short while ago, about the Cit-E backpack.

The acquisition may be a bit confusing for current users of Fitbit devices; concerned with the orientation of their data. Rick Osterloh, executive vice president of devices and services for Google, raised the issue in a blog post accompanying the announcement, saying that Fitbit data "will not be used for Google ads" and that Google will give users Fitbit the choice to revise, move or delete their data. data. ”A Fitbit press release makes the same claims.

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