IBM innovations at the Australian Open

February 03, 2020

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Fans of the Australian Open are the basis of the success of this event. To further improve the visitor experience, this year IBM has introduced a series of new features for spectators as well as visitors. The SlamTracker and the Crowdtracker are the main novelties that they wanted to highlight. This is an opportunity to return to these two innovations.

The SlamTracker

Built on IBM predictive analytics technology, this is the tool that will allow follow the score in real time, match data, stats, and all that at incredible speed, in real time. In addition to presenting the key data of the match thanks to data analysis of each player, this year it was again enriched by analyzing player and ball movements. He thus created a more dynamic image of the game and the players. Before each match, IBM technology performs a analysis of the match histories of the two competitors, as well as the statistics to determine which player has a potential advantage during the match.

CrowdTracker

Fans will be able to access CrowdTacker through the Australian Open website and official app. This interactive map of Melbourne Park will allow them to live a unique experience. Using the GPS functionality of smartphones they can have access to nearby events, matches, training. There is also the possibility of consulting in real time with a simple click on the desired course, the results, the statistics of the players and the match in progress. So fans can organize their day as they please.

Social networks are of paramount importance during these events. This is why the hashtag #AOSELFIE – Australian Open Selfie – was launched. Selfie locations are available throughout Melbourne Park.

Sources ausopen / Photo credit: grandslamgal, the guardian

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