Iro, the smart health connected activity tracker bracelet from IroNova

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"Control your weight, improve your mood, boost your energy and even have a better sex life", this is the promise of the new smart health bracelet Iro developed by the company IroNova.

IroNova helps you improve your well-being by thinking differently about physical activity

Founded in 2012, the Franco-American company IroNova designs and develops innovative products. Taken from Japanese and Latin, its name means "color" and "new". These two elements illustrate the leitmotif of the company which seeks to reconcile the concepts of innovation and technology with requirements of design and quality.

The creators of Iro want to revolutionize the way people behave by analyzing their every move and allowing them to visualize in a simple and attractive way activity level. For IroNova, analyzing activity goes beyond performance, it is a question of health and well-being. Studies have shown that burning more calories can improve many aspects of health. IroNova ensures that the bracelet will help you have a better lifestyle : you will be able to better control your weight thanks to a daily monitoring of your caloric expenditure, your brain will be stimulated by physical activity which will make you feel better, you will have more energy thanks to muscular solicitation, you sleep better and boost your immune system.

Unlike smart health connected bracelets already on the market, Iro does not reduce its spectrum of analysis to sports activities. It takes into account any physical exercise, whatever the occupations of the bracelet wearer: Iro can also record your movements when you are shopping, when you work or when you read… He wants to be a real life companion, ready to support everyone in their daily activities.

The Iro smart health connected bracelet, a concentrate of universal and fun technology

IroNova has bet on a robust object, easy to use and fun. Indeed, at a glance, Iro lets you see your activity level and the number of calories you have burned, regardless of the time of day. Depending on the number of calories expended during the last 100 hours, the bracelet displays a particular color among a gradient of 7 colors ranging from red (1 to 100 calories) to purple (above 5001 calories). The use of color allows the user to instantly know his activity level and motivates him to increase it if it is insufficient.

The bracelet includes 2 operating modes : the "normal" mode which displays the color of your profile for 7 seconds at the press of a simple button and the "infinite" mode which permanently shows your color and lets you easily share it with those around you.

Designed to optimize the user experience, once charged, the battery of the Iro bracelet lasts up to 12 days in normal mode, one autonomy far superior to what its competitors offer. The charging time is only 30 minutes. Made of high quality silicone, Iro is, moreover, resistant rain, sweat and splashes.

Iro is universal and can be smart health connected, thanks to its two Bluetooth and USB interfaces, to all your devices (Windows, Mac and Linux computer, tablets and smartphones iOS and Android). Via his free app, you can constantly check your calorie consumption, your number of steps, your distance traveled and follow your progress. The application saves your progress over the last 6 months.

The bracelet also plays on the social field by offering you share your calorie expenditure on Facebook, Twitter and Google+, to compare your performance with your friends and family and even to challenge them.

Behind a simple design, Iro is a real concentrate of technology. In order to accurately record your activity, Iro has a highly sensitive 3D accelerometer sensor which is able to follow and identify all your wrist movements on a continuous basis of 100 hours and an ultra powerful software which analyzes them on the basis of the personal data that you have entered (age, weight, height and sex) . It can then display the color corresponding to your calorie consumption. The user can also set daily goals by resetting their bracelet each morning.

Technology available from September 2020 in Europe and the United States

The Iro smartband was the subject of a fundraising campaign on the crowdfunding site Indiegogo from April to June 2020. This enabled the company to raise more than $ 8,000 and develop first prototypes. The launch of marketing is now scheduled for September 2020, online first, then at physical distributors in Europe and the United States in a second step.

Iro is already available for pre-order on www.ironova.com at the price of € 49.90, an attractive price to allow as many people as possible to benefit from its technology. Take advantage of -10% until 08/27/2020 thanks to the advantage code "IROSummer2020".

The essential

Iro, IroNova universal smart health connected bracelet, € 49.90Availability announced: September 2020 in mainland France and the United States

Find out more

www.ironova.com | Twitter: @IronovaY | Facebook: ironovaUS | Instagram: ironovafr

>>> following the Review of version 1 of the product, we do not recommend it for purchase.

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