Jawbone, manufacturer of the UP bracelet and the Jambox, is in liquidation

Jawbone, one of the first manufacturers of smart health connected bracelets, is in liquidation. The conclusion of several difficult years and the promise of a new future for the name.

This is the end of Jawbone. For the past few years, the company seemed to be struggling in the face of the increasingly stiff competition from smart health connected objects. According to The Information, Jawbone, who released one of the first smart health connected bracelets in 2011, is now in liquidation.

Jawbone: from billionaire to broke

In 2014, the Californian company was valued at over $ 3 billion ; two years later, it had lost half of its value. Today, it is about to close and has ceased all activity since last December.

If it was among the first to enter the smart health connected bracelet market, with the Jawbone UP in 2011, the company failed to face its competitors direct, especially to Fitbit. This competition even brought the two companies to court last year.

The fall

The future deceased accused his rival of having stolen patents by poaching some of its employees. "Ineligible" petition to judge, who considered them "seeking a monopoly on abstract ideas of sleep monitoring and other sleep-related data".

This setback placed the creator of the UP in a delicate position, which became even more difficult once the Apple Watch arrived on the market. Since the release of Apple smart health connected products, the brand no longer sought to launch new products. Apart from the evolutions of her UP bracelets, she did nothing more.

The resurrection of the name Jawbone

But, according to The Information, the name of this brand is not about to die out forever. The president and co-founder of the brand, Hosain Rahman would have founded a new company, dedicated to smart health connected health. Jawbone Health Hub, which seeks to become a player in professional health technologies, has already hired historic employees from its wing and has a budget of $ 300 million.

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