Ligue 1: Canal + gets the lot of beIN Sports to beef up its football offer

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Canal + is putting together a coherent offer on football for the coming seasons, with the Premier League, the Champions League, and even some beautiful Ligue 1 posters after the takeover of the beIN Sports package.

In a few days, these are two pretty shots that just made Canal + in TV rights of football. After winning the first two prizes in the allocation of the broadcasting rights of the prestigious Champions League (over the period 2021-2024), Canal + will buy the rights of Ligue 1 over the 2020-2024 period initially held by beIN Sports .

A breath of fresh air for Canal +, a few weeks ago, was in the process of having to rebuild its offer "football" around the rights of the English Premier League, without any French match to put in their mouths (which would have been a first). However, thanks to this agreement whose final terms are negotiated with the Qatari channel, Canal + will be able to broadcast from the beginning of next season two exclusive games per day of Ligue 1, including 28 of the best posters (out of 38 days ).

Football, machine to recruit

So, of course, not everything is rosy and the Spanish Mediapro will broadcast the 10 best posters of the season and the rest of the games, but this offensive shows that Canal + could not afford to lose as much football side. These retransmissions are indeed a very valuable product of appeal, on a market heckled by the democratization of the SVOD.

This is the reason why Canal + reacted, aligning two big checks for a total of more than 600 million euros (around 300 million for the Champions League and 330 million to recover the lot of the League). 1). A takeover of beIN Sports by Canal + is finally dismissed, this agreement satisfying all parties. As for Mediapro, Canal + has tried to negotiate with the Spanish group, without success. It remains to be seen whether these investments will be profitable by the encrypted channel that must stop the fall of its subscribers and reset the machine to retain.

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