Marketing for the doctor's office: 5 tips for a successful patient brochure

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A practice brochure gives the patient the most important information about the doctor's office in a compact and handy manner. Therefore, the patient brochure is part of the basic equipment of the practice marketing in addition to the practice website.

To create an effective patient brochure, answer a few questions beforehand: What image of my practice should the brochure convey to the patient? What distinguishes my practice from others? How should the content in the brochure be presented? These five tips will help you implement your practice brochure for patients.

1. Offer added value 

With your brochure you want to offer your patients added value. That is why this information should not be missing: opening times and contact details for making an appointment, a detailed description of services and answers to common questions and common procedures. Also consider which features distinguish your practice from others. Do you perhaps offer special services or innovative services? And of course the download link to your patient brochure also belongs on your practice website.

2. Communicate image 

A practice brochure in the waiting room enables you to convince new patients of your doctor's office and to show your special features. Present your employees, your premises and equipment in the patient brochure. Tell the patient what distinguishes you and what philosophy you follow. If you show the patient your unique achievements, you will be remembered positively and may even be recommended.

3. Talk plain text 

Nothing irritates a patient more than an instructive address and abstract explanations or box sentences and technical terms. Structure your texts, make paragraphs and more headings. Explain facts and processes with clear examples. Formulate in a friendly, but binding, precise, but understandable manner. Use active verbs instead of passive constructions. Avoid nouns and too many sentences. In short: just write more as you speak.

4. Let pictures speak

Pictures say more than a thousand words, they say, and they convey emotions. A team photo with friendly faces immediately looks likeable and personal. Your practice brochure should definitely contain at least one photo. Freelance photographers in your area can be found, for example, in the network for the creative industry www.dasauge.com

5. Design professionally 

The layout and printing of your patient brochure should look professional and valuable. Freelance graphic designers can also be found at www.dasauge.com and there is a large selection of online print shops available for printing. It is best to get advice from your graphic designer.

Photo: © pexels.com

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