Medical and therapists blog about it: From doctor blogs and Dr. Google

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More and more patients are looking for information about their health and the treatment of diseases on the Internet. Doctors and therapists should take advantage of this development and some are already doing so.

Meanwhile, more and more clinics are blogging and posting, as we have already reported. But why should I run a website or even a weblog or a Facebook page? Many doctors are wondering, especially since such online activity naturally takes time. It is all the more important for doctors to use their resources in a targeted manner. Therefore, interested physicians and therapists should first ask themselves the following questions: Who (patients, referrers, clinics, health insurance companies, etc.) do I want to address online and why (find new patients / referrers or bind existing ones)? With which content (advice, experience report, background information, FAQ, exercise etc. as text, image, graphic, ehealth) and on which channels (website / blog, newsletter, YouTube, Facebook, Twitter etc.) can this target group be reached best ? We have listed a few examples for you here:

The pain specialists Liebscher & Bracht 

The health center Liebscher & Bracht from Dr. med. Petra Bracht and her husband Roland Liebscher-Bracht do everything right from a marketing perspective. A clear positioning as a "pain specialist" with a clearly communicated vision: "A pain-free life for everyone". ehealth exercises on their own YouTube channel and a detailed lexicon of pain bring interested parties to the website. There they learn more about the doctor's office, the team, therapy, training and references (including professional soccer player Per Mertesacker). In addition, website visitors can find a specialist in their area, subscribe to a newsletter with tips, exercises, lectures, etc. and purchase useful aids and books from the two pain therapy experts in the online shop. This is what successful marketing for a doctor's office looks like.

The health portal Dr. Gumpert

Dr. Gumpert is an online portal financed by clearly marked advertising. The website would like to offer a wide range of easy-to-understand medical knowledge from all specialist areas and thus make the dialogue between doctor and patient easier and more effective. The health portal endeavors to present the current scientific status of the disease. Personal and individual opinions of an author are therefore shown separately. Of course, the health portal pays for its reputation – online and offline – from Dr.'s doctor's office. Gumpert in Frankfurt and certainly generates some new patients.

A clear positioning as an expert in orthopedics and sports medicine would be the portal's competence team, the orthopedist Dr. med. Nicolas Gumpert and the sports scientist Tobias Kasprak, but definitely more useful. Especially in the orthopedic department, patients often look for a second opinion. Here Dr. Offer Gumpert as a specialist by focusing specifically on this target group. True to the motto "less is sometimes more", Dr. Gumpert saves its resources by reducing it to one specialist area and, through a clear positioning in the orthopedic department, reaches targeted patients – by the way, nationwide, not only in Frankfurt – who want to get a second opinion before an operation on the knee, shoulder, etc.

ehealth consultation with Dr. John

Dr. John is a ehealth portal on YouTube. Dr. med. Johannes Wimmer has a doctorate in medicine and explains complicated health topics in simple language in his Internet videos. His mission: to explain medicine so that everyone understands it, and in this way to improve doctor-patient communication. Meanwhile, Dr. In addition to YouTube, Johannes is also active on Facebook and Twitter, writes books and runs his own health magazine, speaks on television programs and at conferences, and supports the Techniker Krankenkasse in its social media activities. This is a prime example of successful self-marketing. Dr. Thanks to his media and social media presence, Johannes is on everyone's lips and receives a lot of interview requests and orders.

Anonymous with the pediatrician

On the Children's Doc Blog a pediatrician has been reporting on his everyday work since 2006. His anonymized accounts of crying children and concerned parents are entertaining and often stimulate thought. The doctor reached more than 9,000 followers on Twitter. He also writes a column in the Tagesspiegel and has published a book (Babyrotz & Elternschiss: from the consultation of a pediatrician). Because the pediatric document remains anonymous, the pediatrician cannot win new patients through his blog. However, he builds up an online reputation that gives him lucrative book orders and regular columns in daily newspapers.

Screenshot: liebscher-bracht.com

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