Nike compensates American Fuelband owners

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Following a collective complaint for mens misleading advertising ’dating back to 2013, Nike has committed to compensate the American owners of its famous smart health connected bracelet – the Fuelband – with a reduction coupon of $ 25 on its official store. The French are not affected…

American class actions are generally quite effective, we have once again the proof with Nike and Apple who are now convicted of false advertising dating back to 2013 and which relates to the activity tracking activity sensor. The American owners of the Nike Fuelband, regardless of their date of purchase (in reality until June 17, 2015, the date on which it was definitively withdrawn from circulation), will be offered either $ 15 in cash, or $ 25 under form of coupon on the official Nike store.

No matter the date of purchase!

Apple is not really concerned by the accusation since it was a simple reseller of the smart health connected bracelet whose production was stopped more than a year ago. It is therefore Nike that agrees to finance all of the legal fees and the amount related to compensation to end this class action. On the other hand, the company continues to deny the accusations of false advertising as a whole.

Fuelband holders can file their complaint directly on the site nikefuelbandsettlement.com before January 4, 2016 to obtain a promotional code. And for those who find the amount of compensation too low, they can always file an additional appeal…

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