Nike HyperAdapt 1.0 announces the end of lace-up shoes

January 19, 2020

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Nike already announced it last year, but the HyperAdapt 1.0 is now pretty much a reality. It will be fans of science fiction and more particularly, of the cult film “Back to the Future” who will be. So 5, 4, 3, 2, 1, 0! The era of lace-up shoes will soon come to an end!

(Embed) https://www.youtube.com/watch?v=z7Cyv3cvIxY (/ embed) 

Who has never known the following shame, that of being flattened like a pancake on the ground because of a sliding lace? Who has never known the hassle of unlacing their shoes full of slightly tipsy knots? Well this time will soon be old history thanks to the news Nike HyperAdapt 1.0 sneakers, because they are laced alone. Magic ? No, it's technology!

When Nike is inspired by “Back to the Future”

(Embed) https://www.youtube.com/watch?v=7wrw19K_g_M (/ embed) 

Sneakers that lace up on their own? This inevitably recalls a cult film: “Back to the Future”, in fact, the hero Marty Mac Fly who travels to our future in 1989 wearing Air Mags, sneakers that lace up on their own. So, certainly a little late, but reality is clearly overtaking fiction.

This project, which was announced by the famous sports brand last year, has since been under development. And it’s the actor who plays Marty Mac Fly who was able to preview them last year. We can therefore say that the circle is complete, without a bad pun …

More seriously, the Nike Hyper Adapt 1.0 are laced all alone when the user puts them on, there are also two buttons on the side that allow you to adjust the lacing, more or less loose. Nike has planned its shoes, obviously for all fans of science fiction but especially for sportspeople who would be afraid of seeing their laces go wrong in competition.

Availability of HyperAdapt 1.0

This pair of shoes of the future comes with an associated application: Nike + App which gives advice for training and sport in general. This application is compatible with iOS and Android devices.

The shoes themselves will available for sale from holidays 2020 but only for Nike + club members. No information on the price of these futuristic sneakers has yet been communicated by the brand.

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