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Oral-B launches its SmartSeries smart health connected toothbrush

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The brand owned by Procter & Gamble announced the release of a smart health connected toothbrush in June 2014. A multitude of features are interesting, but the price (€ 219) is difficult to swallow …

During CES 2014, which took place in Las Vegas in early January, the French start-up Kolibree took the lead on the toothbrush giant Oral-B by presenting the first smart health connected brush. During the MWC 2014 in Barcelona, ​​Oral-B (which has belonged to the Procter & Gamble group since 2005) also formalized the launch of its own, from June – against the 3rd quarter of 2014 for Kolibree. A way for the group to catch up on this market which promises to attract many customers. In the meantime, the price of one Oral-B SmartSeries remains fairly dissuasive (219 euros), and many will certainly still prefer the good old manual method …

Oral-B SmartSeries, an “interactive” toothbrush

Advertised as an "interactive" toothbrush, it can transmit a certain amount of valuable information to a smartphone (iOS or Android) via a Bluetooth 4.0 connection. Via graphs, it will be possible to measure the time of brushing, the pressure exerted on the teeth (and the gums) or the cleaning of the tongue. This information can then be shown to the doctor, who can then adapt his oral advice. But the application of this smart health connected toothbrush does not stop there: it is also possible for the user to configure brushing himself according to one of the 6 pre-defined modes, via the mobile application: daily cleaning, deep cleaning, whitening, gum care, sensitive and tongue cleaning.

Presentation ehealth of the Oral-B smart health connected toothbrush:

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