Ramsay health launches its health information site: MedZine

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The Ramsay Health group wishes to meet the health information needs of Internet users with the launch of the Medzine website. Discovery.

In recent years, the Internet has become an increasingly popular source of health information for patients. 76% of French people would consult websites, sections and internet forums specializing in health and 15% of them would use them at least once a week. To meet this growing demand, the private hospital group Ramsay health is launching MedZine, a health information magazine for the general public.

MedZine offers a wide range of medical content validated by Group doctors and health professionals: news, innovation, parenting, great stories from patients and caregivers…

" Our goal is to disseminate quality information to the general public on particularly popular health topics such as maternity or cancer. In addition, convinced that Health Prevention is a major axis to develop with the general public since 30% of French people do not apply good behavior, we have voluntarily integrated a 'prevention' section to educate all audiences to change their habits for better health. In order to reach as many people as possible, we wanted this site to be multimedia. The podcast and the ehealth are channels in full development, which will allow us to reach all audiences. In addition, the voice rehumanizes and personalizes communication, and makes information, even technical, deeply human and accessible. "Says Caroline Desaegher, Director of Communication and Brand for Ramsay Health.

Several themes are offered on this platform:

• Beautiful Stories : relay initiatives and inspiring patient and caregiver journeys

• Happy Parents : gives advice and information on the different challenges of parenting (pregnancy, ultrasound, hospitalization of children, etc.).

• It's already tomorrow : reviews the latest medical advances for the benefit of patients (virtual reality anesthesia, new therapeutic approaches in oncology, etc.).

• Let's talk about prevention : suggests ways for internet users to integrate health prevention into their lifestyle.

• Overcome cancer : promotes initiatives and scientific research aimed at helping patients to live better with their disease.

• Psychologist side : highlights mental pathologies and their management.

• Health issues : outlines actions aimed at answering major societal questions related to health (medical desertification, management of emergency services, development of e-health, etc.).

• Without taboo : brings together all the content that is often difficult to discuss with those around you (illness and sexuality, infertility, etc.).

• Medicine of the Future : promotes subjects related to medical research and technologies at the cutting edge of innovation.

• A smile : for all articles with inspiring and positive content.

Beyond the articles, podcasts and videos are added to the MedZine site under the headings “+ beautiful Zhistoires” and “+ videos”. Twice a month, "+ beautiful Zhistoires" gives voice to patients and caregivers, everyday heroes. They share their journey, their struggles, their achievements and their beautiful stories. The ten-minute podcasts are available on the MedZine site and on the Spotify and iTunes listening platforms.

Like podcasts, the videos published on MedZine, highlight the human through feedback (choice of vocation, patient testimonials, etc.).

MedZine aims to continuously enrich itself with new articles, podcasts and videos in order to offer Internet users ever-richer content with health information.

Source: Ramsay Health

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