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Rémy Martin CLUB smart health connected bottle
Rémy Martin CLUB smart health connected bottle is the very first smart health connected spirit bottle with high security NFC technology.
Rémy Martin CLUB smart health connected bottle will be available in China this fall, it will offer advanced features such as 100% secure authentication, detection of bottle opening and an integrated engagement program.
Equipped with NFC technology, the latter contains an anti-counterfeiting chip integrated into the cap, allowing both authentication of the origin, verification of the integrity of the bottle as well as communication with the consumer. The solution developed by Selinko allows unequivocal authentication of the bottle and the ability to detect a prior opening. These features are also accompanied by a loyalty program for the consumer. The experience Remy Martin CLUB smart health connected bottle is accessible on smartphone via a dedicated application allowing consumers to interact immediately with their product.
"Not only does the Rémy Martin CLUB smart health connected bottle guarantee the authenticity of the product, it also allows direct communication with our consumers who love and use our products. Whether it's rewards, discounts or invitations to events; we can communicate with this bottle according to their preferences, ”explains Augustin Depardon, Executive Director of Rémy Martin.
Once the Rémy Martin Centaur Connect application has been downloaded, all you have to do is scan the cap with your smartphone to confirm that the bottle is authentic or not and if it has already been opened. Once the bottle is open, the NFC chip emits a different signal indicating the change of state of the latter (closed to open).
A Rémy Martin engagement program also allows consumers to accumulate loyalty points by placing their smartphone again above the cap. This avant-garde technology is ANSSI – EAL4 + certified and offers the same level of security as that implemented for electronic passports or bank cards.
Rémy Martin CLUB smart health connected bottle will therefore initially be available in a selection of prestigious nightclubs in China, before expanding to the market. Its functionality will be available on smartphones via the Rémy Martin Centaur Connect app for Android, in partnership with Selinko, the leader in security solutions for the Internet of Things.
FYI, Selinko is the first secure and integrated platform giving each object a unique identity that can be verified by everyone. This identity provides brands with highly secure protection against physical and online counterfeiting through the integration of an NFC chip on each product. It also offers innovative direct marketing and traceability services. This solution is based on standard technology proven for over twenty years in the banking world. You can find more information on www.selinko.com/com
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