Runtastic bought by Adidas for 220 million euros

January 28, 2020

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If until now we have heard more about Nike than Adidas in sports mobile applications, that may soon change. The three-band brand recently bought the publisher of many Runtastic sports apps for € 220 million.

"With our new partner, we found the perfect match to take our business to the next level and better serve community members.“, Writes Florian Gschwandtner, co-founder and CEO of Runtastic, on Runastic Blog. By working with Adidas,sports app publisher should keep brand, and continue to operate her boat as she wishes, with the agreement of the sports equipment supplier. "There are a lot of ideas, products and optimizations that we are working on right now and we have no plans to stop anytime soon“Then writes the CEO of Runtastic.

Well established in the running and jogging, the brand has also created other applications, in particular intended for cycling or even sleep, using software to analyze it. In addition to the apps, Runtastic has designed a GPS watch, the Orbit, a 24-hour smart health connected activity tracker, as well as a heart rate reader.

If for the moment Adidas offers sports applications on mobiles, like miCoach and Adidas Go, the brand was still less present than Nike in this area. With Runtastic by his side, the sports equipment supplier has something to catch up on.

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