Sesame Street license launches into smart health connected objects

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With its Elmo thermometer designed in cooperation with Kinsa, Sesame Street is taking its first steps in the world of smart health connected objects.

Conclude a partnership with Sesame Street, a license that has been doing for several years proof of its very significant potential for profitability, is for any brand the assurance of big profits. It is the tour com force that Kinsa, a young American start up founded in 2012 which is specialized in smart health connected paramedical devices, succeeded in convincing Sesame Street's licensees of take a position on the smart health connected objects market.

The thermometer smart health connected way Sesame Street

Elmo, this fluffy character, entirely red and so nice, goes dress smart thermometer developed by Kinsa. The American strategy has indeed started its career in launching on the smart health connected thermometers sector. Designed for parents but especially for children, Kinsa products offer a large range of features. From your smartphone, in addition to having the temperature record of your offspring, you can you create a real health book 2.0 who will list the symptoms, diseases, past fever levels.

Kinsa is also able to give you medical advice in real time and from you indicate whether or not to go see a doctor, urgently or not. A real paramedical assistant which is not limited to taking the temperature. Cherry on the cake, Elmo's pre-recorded voice encourages the child to let his parents take his temperature and congratulate him once it is done.

We could see the character of Elmo as a kind of facilitator. His capital sympathy is so important with children, that hewould make it easier for parents to use the thermometer. But the reasons that led to this partnership are much more trivial.

Lauren Davis, Marketing Director for Kinsa, recently confided:

"We got in touch with Sesame Street. As a company, we think we have a mission, just like Sesame Street. And for our mission to have a chance to come true, we need to have as many parents and children as possible using the thermometers and technology developed by Kinsa. Sesame Street was our first choice in terms of partnership".

And for Sesame Street, this operation is absolutely no patronage. It allows the license to stay in tune with the times and to be associated with technological advances the most recent.

It's win-win, for Kinsa as for Sesame Street, and given thehuge commercial potential from the latter, let's bet that this smart health connected thermometer is only a first step on the IoT market. The Elmo Smart Ear Thermometer is available on the e-shop from Kinsa for $ 59.99.

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