smart health connected objects and SuperBowl are good friends

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Bringing together more than a billion spectators worldwide, the SuperBowl is the event that breaks all records in terms of audience. Most watched program in the US, it has become over time the ideal opportunity for all major brands, especially in the field of new technologies, to advertise. Not to mention the TV spots at more than $ 9M per minute, it is by equipping the teams and stadiums of high innovation products that Silicon Valley broths are more and more noticed, and this fiftieth high mass of the US football is not going to change their habits.

Wearables to protect the health of players

Developed in collaboration with the University of Washington, the Zero 1 (No, not Faraday Future's supercar) is intended as the future helmet, built by Seattle-based VICIS. Helping in particular fight concussions, the device has been chosen by the NFL to equip its teams from next season. Indeed, players can cash up 150G in a frontal collision in a match; 15 times more than a fighter pilot. The envelope of the apparatus consists of 2 layers of plastic between which is placed a malleable assembly in order to reduce from 20 to 50% the power of the impacts.

At Reebok, it's with the CheckLight we fight against concussions. Developed in collaboration with MC10the object is like a very fine cap; this wearable is placed under the player's helmet and records the data provided during a shock. of the LED then light up; green for a negligible impact, yellow for a moderate shock and red to signal that it is necessary to proceed to a medical consultation before resuming the game.

Activity trackers to monitoring athletes

It is precisely MC10 that produces the Biostamp, a tattoo smart health connected using technologies of quantified-self miniaturizedin a transparent patch sticking to a player's skin to record the temperature, the movements, the heartbeats and other biological data. Thanks to its non intrusive size, this tool is often considered as the future of activity tracking. The company is also behind the patch measuring UV rays presented at CES 2016 by L'Oréal.

Mainly intended for prevent injuries, the smart health connected devices of Catapult are already used by a quarter of the NFL teams, as do 10 university teams in the US. Athletes insert the sensor into a pocket of their clothes and leave it record a lot of data related to their performance. The coaches can thus consult them and organize training according to the results of the players or their physical health.

For its part, Zebra offers an RFID chip of the same kind placed in the shoulder pads. Registering high speed data provided by players' moving bodies, these statistics can provide excellent guidance for coaches as well as additional details of what is happening on the field for spectators.

VR helmets in stadiums

First offered to pros players, virtual reality has served Dallas Cowboys who have been able to take advantage of the technologies offered by the helmet.Oculus VR but also a 360 ° melee simulation software so- StriVR Labs. Other teams have planned to get going, like the New York Jets or the Arizona Cardinals.

But VR is also for the general public; In December 2015, Gillette Stadium spectators were able to attend Patriots' pre-game training sessions against the Philadelphia Eagles via 10,000 Google CardBoard which had been distributed to them.

Better immersion by filming in the first person

Shortly before the SB50, a Denver Broncos player showed up at a press conference with some strange glasses … It was actually smartglasses of the brand PivotHead, according to him acclaimed by the NFL for future projects … Mainly dedicated to live-streaming, these glasses are equipped with a CMOS sensor of Sony to take photos and videos: a foretaste for shots in POV during games? The Broncos have already started a collaboration with a wearables specialist, CrowdOptic, to offer this kind of quality live before the matches.

The Google GlassAs for them, they will surely also talk about her when the project will be brought up to date this year probably. The Philadelpha Eagles particularly appreciated their use in the field of live streaming.

(Embed) https://www.youtube.com/watch?v=AgMOJC5R4F8 (/ embed)

The idea is not so new: remember the GoPro who equipped the bikes of the Tour com France and the wonders pictures that they had offered us live on TV! This is also likely to be the case with some teams, such as the Cincinnati Bengals, who are positioning players on the helmet to provide a better immersion in the match to the fans. In addition, team coaches can use recorded video to organize better game tactics.

Being optimistic, we can of course also think of the growing presence of drone in sports arenas; from tennis courts to football stadiums, nautical and cycling events.

And of course, the Surface Pro

While recently planted in the NFL game (a shame for the Microsoft ad!), The Surface Pro is no less a big NFL partner since 2013. Totally with for the occasion (handle and rubber cover), they are useful for coats for view all the data recorded during the match, and others on their players, including the one from their wearables. They help them build better live victory strategies. On the 25 tablets of each team of the national football league, 13 are thus used at each of their meetings.

In the NFL, as with other sports, smart health connected objects are therefore heavily weighted to the quantified-self, a major asset for professional players, but also to immersive technologies that allow fans to make the most of the events they attend.

Ah! And for the little story, we can congratulate the Broncos for defeating the Panthers 24 to 10 ?

To see FitBit's ad in SuperBowl 50, it's here!

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