Smart pedestrian crossings teach drivers

January 16, 2020

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Road safety seems to have found a new ally in its fight against drivers, in the person of smart health connected objects and more particularly, at intelligent pedestrian crossings.

Wolkswagen and the agency Ogilvy & Mather have launched a streetmarketing in a city in the United Arab Emirates. The goal is to make motorists aware of the dangers of driving.

Do you know the name of your victim?

In this fast growing country and therefore strong urbanization, children are often the first victims of road accidents, when they go to school. In order to make drivers aware of these tragedies, wolkswagen put them in front of charming toddlers.

Operation "The Human Crossing“, Is deployed in several fields, children are equipped with RFID chips, which react with intelligent pedestrian crossings. When the schoolboy approaches a pedestrian crossing, a notice board announces to the motorist the child's first name, as well as a prevention message. Enough to shed a few tears.

A shock campaign therefore, for create empathy in potential drivers and make them understand that behind each pedestrian hides an individual, a future Nobel Prize winner or a psychopath, why not.

Have you noticed the intelligent pedestrian crossing?

So when a famous brand of cars teaches its customers in Berlin, pedestrians are the ones going up. Indeed, the municipality has set up intelligent pedestrian crossings.

You all know the scourge that affects our modern cities … You know, this particular positioning of the homo-smartophonus which no longer looks at anything above its screen. So certainly, it is essential for your digital self, but it would be less clever without your physical self, made of flesh and blood …

So, to avoid the annoyance of a deadly selfie, the pedestrian crossing signals you with bright spots when you arrive at the edge of a road. You still have to see the light, or have an autonomous car…

These two examples show us finally, that it is not the children who need to be educated, but especially the adults and fortunately, that technology is on our side. Now is the time blessed with technology that will save all of our big buttocks without the need to lift our noses, magic! Bikers, still pay attention to your waltzers!

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