Study: digital healthcare market is growing faster than expected

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According to a Roland Berger study, the market for digital healthcare offerings is growing faster than previously thought: By 2025, the Europe-wide market volume is expected to be around 155 billion euros – 38 billion euros of this in Germany alone.

Digitalization, especially in the form of artificial intelligence (AI), is the biggest driver of this transformation, according to the new study "Future of Health: An industry is digitizing – more radical than expected". For the publication, the management consultancy Roland Berger interviewed 400 international experts from the health care market.

Greatest growth through digital prevention and AI diagnostics

Artificial intelligence will play a major role in the future, especially in diagnosis, monitoring and prevention. AI could replace 20 percent of medical services. The market volume for health, diagnostic and monitoring apps alone is expected to increase to 16 billion euros by 2025.

Health insurance companies are expanding digital offerings

70 percent of the experts expect that more and more insured persons will digitally document relevant data on their state of health and voluntarily make it available to their insurance companies in return for better conditions. Almost 80 percent expect health insurance companies to control their insureds so that they primarily use their own services such as digital diagnoses or therapy support or the preferred network partners.

Almost 40 percent forecast even more effectiveness-based and thus performance-based drug prices. In addition, around a third of the medication could reach the patient directly without going through an in-patient pharmacy.

Technology companies want to become established players in healthcare

The pressure on established companies in the healthcare sector will increase in the coming years, as market participants from outside the industry create competition. 60 percent of those surveyed are certain that the large technology groups such as Amazon, Apple, Google & Co. will be among the established players in the healthcare sector in 2025. 65 percent of the experts surveyed forecast that the actors will align their IT systems and create central platforms for data exchange.

New competition also arises from startups that challenge established companies with innovative ideas. Given the positive market outlook, they don't have to worry much about funding at the moment as long as they have a good business model.

Graphics: Roland Berger

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