The first smart health connected cookie is here!

Poult (historic industrialist in the sweet cookie market) and the Pasteur clinic unveil the first smart health connected cookie.

A little behind, smart health connected health nevertheless continues to develop, today it is the turn of the new creation signed Poult and Pasteur. 100% South West, smart health connected, respectful of the environment, educational, interactive and good for health this new smart health connected cookie widens our horizons and offers us a multitude of possibilities. "A cookie combining nutrition, technology and information“, Sums up the Pasteur Clinic.

Particularities

The cookie was designed in partnership with dieticians to be perfectly suited to patient diets, rich in Omega 3 the biscuit also aims to respect and promote responsible agriculture (Bleu-Blanc-Coeur charter). He would actually put forward nutritional quality and environmental aspects of our food. Obeying precise criteria, the cookie was developed after a number of tests with consumers (taste and nutritional benefits).

The principle

After tasting the cake, do not throw the packaging away. Indeed on the latter figure logo invented by the Ubleam start-up (Toulouse start-up): " Bleam ". Using the Ubleam application available on smartphone (App Store and Google Play) it will suffice to scan this logo. On the screen the cookie will then come to life in augmented reality offering an interactive program which will inform the consumer about programs dedicated to health, therapeutic education or even environmental protection.

"We can thus offer an original form of therapeutic education Explains Olivier Geoffroy, director of the logistics and IT department at the Pasteur clinic.

The cookie will be distributed as a snack and taste the COP 21 (climate conference from November 30 to December 11)

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