The NikeFuel Box, an unusual Nike distributor in the heart of New York

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A nice buzz on social networks with this Nike treasure hunt organized in Manhattan: Internet users go in search of a distributor of the group's products, where goodies are marketed through NikeFuels.

The news is quite improbable, but it quickly caused a buzz on the web. This morning, Nike discreetly installed a distributor of products in the middle of New York… Except that rather than selling sweets or drinks, he sells nike products ! Moreover, the distributor does not accept money, but NikeFuels, the points that members of the Nike community can collect via the group's smart health connected objects such as the Fuelband.

According to the first images, we see that these are mainly socks, t-shirts and caps which are offered for sale … So don't expect to find the latest fashionable sneakers. A priori, these small goodies are available from 500 NikeFuel, while the largest gifts start from 1,000 units.

In addition, to give the chance to the less athletic, the first arrivals said that it is only the NikeFuel collected during the day that will be taken into account (so there is always a chance to go 3 times around Central Park to leave with his pair of white socks…).

Nike treasure hunt in Manhattan

To make the most of the buzz, Nike has given some directions from its Twitter account to find the goodies machine. Here is a preview of the first Tweet:

Some amateurs took the opportunity to post the first photos on Instagram:

Source: TechCrunch

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