the smart health connected pole dance bar does not exist, sorry!

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During the CES, announcements and other news follow one another at breakneck speed. All the players in the innovation and new technologies market are on the spot to not miss anything of the biggest according to high-tech of the world. The newsrooms are then in boiling and a false advertisement, however crude it is, can completely be taken again in the continuous flow of information. This is what we wanted to prove by inventing the Smart Pole.

The Smart Pole?

Eh yes ! The Smart Pole does not exist! For those who have not read the article in question, this is an announcement we made last week. The smart health smart health connected object in question was a smart health connected pole dance bar supposed to be able to track your weight distribution on the device, calculate the number of turns made, and even the angle your body makes with the bar.

Of course, this was all wrong. It was enough to look at the photos used or to do research on the name of the product to realize it. Unfortunately, it takes a while that those involved simply don't have during CES week. The constant flow of information does not allow them to be drawn efficiently.

Social experience

The goal was to present an object which does not exist in order to see if the information would be denounced, verified, or on the contrary taken again. It turns out that it was this last option that came true. The article has been widely shared on social networks, even professional ones, such as Linkedin.

Far be it from us to denounce the different people who picked us up, but this experience shows us, on the contrary, to what extent the media community, whatever its field of specialty, always remains dependent on its sources. At CES, a menstrual chair was unveiled; so why not a pole dance bar ?

We therefore thank you for the trust you have placed in us and we hope you don't blame us too much for this little joke. I promise, this is the last time! We will find an unconvincing justification for the fact that the Tinder app did the same thing by announcing a fake virtual reality headset.

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