The start-up Equipeer raises funds for its platform for buying and selling sport horses

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In a market where the sport horse business was regulated by a handshake in front of a box, Equipeer, launched in 2018, is part of the evolution of behavior. "Our customers regretted a lack of transparency in the offers and were looking for a reliable and structured database with a large and grouped offer but also a less opaque commission," explains Delphine Coutagne, founder of the platform.

The former equine teacher and long-time rider recognizes "disrupting" the uses of the environment. "Acquisition via the web provides service but also a framework and transparency since the commission, from 10 to 15% depending on the discipline, is fixed." On this market, which has more than 27,000 sales of sport horses in France and around 430,000 worldwide each year, nearly 50% of prospecting is done on the Internet. In terms of turnover, the sport horse trade borders on 190 million euros in France for more than three billion worldwide. The site, translated into five languages, generates 80% of its turnover internationally, both in Europe and in China and to United States.

Facilitate sales

Aware that the export and the administrative mass that it represents can slow down sellers, the platform provides follow-up in the process. "No one does this type of online business with such expertise, rejoices the founder. On Equipeer, the offers highlight the animal with reliable technical and sporting criteria. " Thirteen experts commissioned by the platform have the heavy task of evaluating the horses, while a team of five employees ensures the proper functioning of the site and the discipline. "Even our Director of Technology, CTO, has a master's degree in the horse industry", smiles Delphine Coutagne.

Satisfied with the progress of its activity over the past year, it is currently preparing a fundraiser for 500,000 euros and is looking for investors. There is no shortage of projects to develop its platform either. "For the moment, we are bringing in the announcements and organizing the tests, within two months, part of the service will be automated. Only financial transactions, which are too large, cannot be done online for the moment. But we are there work !"

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