The stock market price soars!

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In the space of a week, the title of the company has grown by almost 100%. GoPro marks a breakthrough entry in a feverish technological market.

Last May, GoPro announced that it wanted to go public in a rather delicate climate for technology companies. However, the title has already reached new heights since its introduction on June 26 and is flirting with the $ 50. As a reminder, its introductory price was $ 24, or more than 100% performance in the space of a week …

GoPro up more than 100%

This technological IPO finally shows that theinvestor appetite for high-growth companies is still there, and that this summer could see more welcome in the area (Alibaba?). If the price of French Awox (health home automation) which went back on the stock market last April has remained almost unchanged since the first day of listing, GoPro also benefited from the recent Google acquisition in the field of cameras smart health connected with Dropcam ($ 555 million) to further attract investors.

Admittedly, the group announced results in decline for the first quarter of the year but its brand image and its philosophy make the difference: A bit like Apple managed to do it, it has established itself as the benchmark for cameras smart health connected. But as one analyst at NPD Group points out, it's not just a camera: GoPro sells experience, memories, and therein lies his wealth …

"They don’t just sell a ehealth camera, they sell the memory of the wave or the ski trip down the slope"

– Ben Arnold, Analyst at NPD Group

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