The voice assistant Alexa launches into smart health connected health

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In the world of tech and smart health connected objects, health is very strategic. The Apple Watch is the perfect example, while the strategy of the brand to the apple is looking more and more on the development of new features supposed to improve your lifestyle, or even prevent you in case of health problems.

In voice assistants, this development track could also become a real marketing argument. Today, Alexa, the voice program of Amazon, has announced a new project on health. By partnering with Omnicell, a company developing digital solutions for pharmacies, Alexa can now warn its customers to take their medication, and easily contact their pharmacy. This is not the first time a medical project has been announced by Amazon Alexa.

Renew your treatments, and remind you of medication

For now, the new health features that Alexa deploys will only be available with "Giant Eagle Pharmacy", a network of pharmacies deployed in the states of West Virginia and Pennsylvania, United States. But other pharmacies "Will open in 2020", indicated our confreresEngadget.

In essence, the first features announced are the following: with a voice assistant operating under Alexa, it will be possible to set automatic reminders about taking your medication, and to renew prescriptions and treatments directly from your health home.

These features will already be enough to differentiate Alexa, and attract a clientele regularly taking medication.

The voice assistant Alexa wants health to become her next business argument © Amazon Alexa

What about confidentiality?

When announcing its partnership with Omnicell in the development of these new tools, Alexa wished to reassure, about the confidentiality. There will be different levels of protection of your personal information, which will be determined by you, between what it may or may not be shared by Alexa, including the history of medication.

At the same time, access to interactions with the pharmaceutical establishment will be protected. It will provide the Alexa account credentials, as well as a personal code, to access the different data you have reported on your profile. Moreover, a redirection will be made, and this contact with the pharmacy will not be done directly on the platform of the mobile application.

For now, the announcement is still limited to ambitions within the United States, but it is a safe bet that a more global strategic shift in the world of health will land well on the vocal assistant Alexa . By the way, in June 2018, Amazon had acquired PillPack, a company specializing in the delivery of medicines. This online pharmacy could come back in the news following the announcement of Alexa. Strategically, the competition could follow. Health today is a major argument in the purchase decisions of smart health connected devices.

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