The wearable devices market is dangerously stagnating

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IDC has just delivered its sales estimates for the 3rd quarter of 2016 and Fitbit is still widely leading. Apple on the other hand is in free fall and Samsung goes up the slope.

The market stagnates, not Fitbit

Fitbit retains its leading position in the market with 23% market share and 11% growth. The market itself has only one growth of 3.1% compared to last year. In spite of a rather weak growth, Xiaomi keeps the second place of the market with 16,5% of PDM, thanks to its sensors of physical activity of entry-level.

Apple takes a big slap in this ranking by seeing its sales to decrease by 71% compared to last year. This is obviously due to the release of the Apple Watch Series 2 that took place in the fourth quarter. Tim Cook has just announced that the Apple Watch had just made its best week in terms of sales. Still, Apple's 4th place in the wearable market is clearly staining for the Cupertino giant, who is not the only one with bad results.

Samsung meanwhile enjoys a superb growth (+ 89%) with new products so the Gear Fit 2, which you can find the Review here and IconX headphones.

An atomized market

It is important to note that the "rest of the market" represents more than 45% of sales, which includes Android Wear smart health connected watch sales, but also Misfit, Moov, etc. products. It should be remembered that these are estimates (IDC is not 100% reliable every time) and especially we talk about volume. Xiaomi is ahead of Apple for example with 3.8 million products sold against 1.1 million, but its products are more than 10 times cheaper.

In all cases wearables do not know the expected growth and manufacturers will have to propose very quickly new, both software (Android Wear 2.0 should not be missed) and hardware, it will also be interesting to follow what will give the deal between Fitbit and Pebble.

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