Topshop believes in smart health connected objects and launches a contest

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Topshop is also interested in smart health connected objects. Regretting that too few of these electronic devices are aesthetically successful and financially accessible, the fashion giant has decided to organize a competition that will reward the team that has been the most convincing in its business plan.

As part of an innovation program he launched jointly with the L Marks venture capital fund, Topshop expects to attract young entrepreneurs looking for mentoring to develop their smart health smart health connected object. Called Top Pitch, the program allows the winners to get an excellent accompaniment for almost a month. Great benefit for start-ups, there is absolutely no commitment to Topshop, everything is free. If Topshop does not promise a capital investment, it may well be that L Marks activates financial strength for the winners of the contest. Topshop could still decide to open its distribution channels to whoever wins the contest.

Fashion designers are increasingly interested in smart health connected objects. In recent years, many creators have joined forces with technology industries to create more or less successful products. Hermes, who collaborated with Apple for a special edition of the Apple Watch, Open Ceremony who put his talent to the benefit of Intel's high-end MICA smart health connected bracelet, or Swarovski who has looked into several projects, including a crystal version of the Samsung Gear S2 smart health connected watch. Only difference with the plans of Topshop, all the brands that we quoted concentrated on the top of the range …

Nominations for the Topshop Top Pitch program are open until May 22nd. If you have an interest, it is by right here.

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