Under Armor tests a smart golf shoe

January 12, 2020

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Under Armor is teeming with smart health connected projects. The Baltimore brand is now attacking golf.

After having set his pawns in running with the Speedform Gemini 2 record equiped and in fitness with the smart health connected ecosystem Healthbox is now towards the most chic of sports that Under Armor is looking at. Continuing his massive deployment in the wearable and smart health connected fashion, the brand recently tested a golf-adapted version of the Speedform Gemini 2 record equiped during the last Open Golf Championship.

Chance doing things right, Under Armor recently got a house golfer whose role is to be its official ambassador for sport. It’s therefore to champion Jordan Spieth that this mission has been entrusted. But this version suitable for greens is not not just a simple basic adaptation of smart health connected technology developed for running, it also incorporates a number of specific features.

Golf smart health connected

Indeed, a tracker calculates the number of steps, distance traveled, walking speed and number of calories burned during a round of golf. Like using a club to kick a little white ball has nothing to do with sweating blood and water during a race, sensor is limited to a distance of 10 km, sufficient for go around an 18 hole. Beyond these primary data, the tracker also provides the athlete with sleep information, his daily activity and the way he eats.

All this in no way constitutes a technological revolution and Under Armor is not going to redistribute the wearable market cards with this project. But the Review carried out with Jordan Spieth is only the first stone which allowed brand designers to take better account the needs and expectations of a golfer during a competition or real life training. And what is certain is that Under Armor's strategy 2.0 is still in its infancy and should intensify sharply in the coming months and in 2020. Let’s bet that the mark of Baltimore will release in a short time a Speedform Gulf Gemini 2 record equiped which will delight all putt, recovery and overswing enthusiasts around the world.

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