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Wearable: Pebble Technology leads with a 35 percent market share

April 17, 2020

The wearables market is new and fresh. There are some manufacturers like Fitbit, Pebble, NIKE or Jawbone that have been around for years. Then there are those manufacturers who have only recently joined. These include Samsung Electronics, Misfit and some more. But what does the current market look like? The industrial researcher Canalys has the numbers: Manufacturers and products were divided into two different groups: basic bands (fitness) and smart bands (watches and other high-tech wearables).

In the Basic Bands segment, Fitbit leads with almost 50 percent market share. The California company offers fitness trackers like the FLEX, Force, One or Ultra. Then comes the accessories manufacturer Jawbone. NIKE, which recently announced its market exit, is currently 10 percent.

Pebble Technology leads the smart bands with a 35 percent market share. The startup was founded in April 2012 via the crowdfunding site Kickstarter and has so far launched the Pebble Smartwatch and Pebble Steel. Sony Mobile Communications is in second place with 29 percent. The Japanese manufacturer has three products on offer: SmartWatch SW2, SmartBand SWR10 and SmartBand SWR110. In third place is Samsung Electronics with 23 percent. It has four wearables: Galaxy Gear, Gear 2, Gear neo and Gear Fit.

There is still plenty of room upstairs

The above figures represent the period between January 1 and March 31, 2014. A total of 2.7 million wearables were sold in the first quarter. There is still a lot of room for improvement, because soon other manufacturers such as Motorola Mobility, LG Electronics, HTC, ASUS and Apple will enter the newer market.

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