WeWard: the app that pays you to walk

Since the time that our public health agencies keep harping on us, we know that the activity physical, and even just walking is good for our health. But our lifestyles are pushing us more and more to remain inactive. The Weward app may have found the solution.

It is fashion in public health. The question is no longer how to make people understand that eating well, moving well, sleeping well is good for their health, but how to induce these behaviors at health home. It's called a nudge. The nudge theory was developed in 2008 by an American economist and philosopher. They define the nudge like this: “Nudge is an aspect of the architecture of choice that changes people's behavior in a predictable way without denying them any options or significantly changing their economic motivations. "

If the nudges seem very effective, they have a major problem: the person is not always well informed and is therefore subject to influences which dictate the behaviors to adopt. On the other hand, from the perspective where the population would be enlightened but fail to motivate themselves, they represent real bargains. Recently, a application called WeWard rewards you for your daily walk by paying you. A colossal motivation for those who preferred to stay on their couch. As part of Mobility Week, this kind of initiative can only be encouraged in an increasingly sedentary society and where the food supply is always more abundant.