When hospitals blog and post: From clinic blogs and patients on Facebook

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More and more hospitals are discovering blogs and Facebook for themselves. Find out who does this particularly well and why.

Clinics are increasingly recognizing the added value that their own Facebook page and weblog can have for their patients. More and more hospitals are blogging about clinic events, introducing their employees and providing insight into their clinical processes. Patients also have their say and give others courage for treatment with their stories. Clinics use Facebook to answer their patients' questions, provide medical advice and practical treatment tips.

Schön Kliniken: Sports Medicine Blog and Facebook

For example, the Schön Kliniken post encouraging patient stories on Facebook, clarify about anorexia and depression or give helpful nutritional tips. In the blog "Sport meets Medicine" tell patients how they can start training again after an operation or sports injury, and doctors at Schön Kliniken give tips on how to buy ski shoes, among other things. Already more than 34,000 people like this, they actively comment and share Facebook posts and ask interested questions. You can find three reasons why doctors should blog here >>

Marienkrankenhaus Hamburg: Cancer Blog and Facebook

Interaction with patients is more likely to take place on Facebook, and from there links to further information on the company's website and blog. The Marienkrankenhaus Hamburg can be even more inspired by this. You also have a Facebook presence and with www.krebs-und-tumor.com recently also started its own weblog, but now it is increasingly important to publish this useful patient information about cancer screening and therapies on Facebook. Because at the moment there is still too much about the question "What happens in our clinic?" Than the question "What interests the patients?".

RHÖN-KLINIKUM lets employees, experts and patients speak

in the RHÖN health blog patients receive helpful tips and information on everything to do with health as well as interesting information from the world of medicine. In addition to easy-to-understand texts, the Rhön Clinic provides exciting insights into your everyday clinical work. The subject areas are divided into six categories. In the "Explain experts" area, medical experts from the Rhön clinics classify complex topics competently. As part of the “journey through time”, rapid progress in the field of medicine is discussed. What interesting technologies are there currently? What improvements do patients expect in the near future?

“Health Today” provides information on current topics and trends – and gives tips on how patients can take care of their health even better in the future. In the "In the hospital" category, patients receive practice-oriented information on staying in hospitals. Interested parties can read interesting reports in the "Behind the scenes" section. This section portrays various areas of the hospital – and all the people who work here. In the "patient stories", people treated at one of the clinic locations tell their own personal story. A glossary with explanations of terms rounds off the well-sorted range of topics. The Rhön Clinic could extend these exciting blog posts well on Facebook. The few Facebook pages of some Rhön clinics have unfortunately not taken advantage of this opportunity so far.

Klinikum Dortmund with apps and live chats

The Dortmund Clinic provides detailed information on his website about his stay in his clinics, centers, institutes, medical centers and nursing homes. Patients can find out all there is to know about the various clinical pictures and treatment options in the "Medical Worlds" section – packed with explanations, consultation appointments and links to YouTube videos. The different apps are particularly helpful, e.g. for patients for aftercare, for expectant parents, but also for prospective doctors or applicants.

Since April 2017, the Klinikum Dortmund has been broadcasting live chats with in-house medical professionals on the Instagram and Facebook channels. In around 15-minute programs, the experts present new therapies close to the patient, explain medical contexts “very simply” – and have thus reached an audience of millions. For example, explains the method of colorectal cancer surgery on pizza dough, but also introduces the phenomenon of “body shrinkage” as a new way of thinking for assessing body changes. Facebook's live chats will then also be published on YouTube. This means that communication close to the patient is at eye level. Exemplary!

Ansbach Clinic blogs “Franconian Healthy” with recipes

at Franconian healthy – the blog of the clinics Ansbach, Rothenburg, Feuchtwangen and Dinkelsbühl – patients not only find appointments for events, employee portraits and interviews as well as information about new treatment methods, but also recipes from the clinic kitchen. Those who focus on healthy eating in this way could increasingly let their own nutrition experts and diet assistants have their say in the blog. More background information on clinical pictures and treatment options would also be nice here. Unfortunately, the website also does not provide enough information for the interested patient.

Screenshot: https://com-com.facebook.com/schoenklinik

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