Whoop launches its smart health connected bracelet for athletes (and raises $ 12M)

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2015 is definitely a year rich in news for smart health connected objects. Boston start-up Whoop releases its smart health connected wristband for athletes, and announced it had just completed a $ 12 million fundraiser. Promising beginnings.

From the Harvard Innovation LabWhoop thinks they can find a place in the very competitive market of smart health connected bracelets by targeting the "real" athletes. The bracelet is able to measure heart rate and sleep cycles, among others, to allow athletes to perfectly adjust their habits to maximize their physical performance. The data collected by the bracelet is transmitted via Bluetooth to a computer, where the software designed by the company analyzes the results. This gives scores, indicators of the intensity of training, the quality of sleep, and the recovery of the body following the last training.

The device and analysis service are billed annually, with rates ranging from $ 500 to $ 5000 depending on the options chosen for each athlete. The company also employs data analysis specialists to help interpret the numbers, said Whoop CEO Will Ahmed.

It remains to be seen if the athletes will be seduced by Whoop and its high-end services. Investors, in any case, are already. Whoop has just raised 12 million euros in a table set led by Two Sigma Ventures.

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