Withings & L'Oréal Launch Hair Coach smart health connected Brush

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In partnership with Withings, L'Oréal launched Kérastase Hair Coach Powered, the smart health connected brush. Unveiled at CES 2017, this brush has sensors that detect the quality of the hair. It comes with a mobile app that provides additional information on hair quality, how to brush it, and provides recommendations to the user.

Hair Coach Powered: A Brush smart health connected to Multiple Features at CES 2017

smart health connected Brush Awarded International Innovation Award for Original Design and Sensor System. They include an accelerometer that analyzes the amount of brush strokes given by the user as well as their forces. They also warn the user in the case of movements of brushes too violent. The power exerted on the brush is detected by an axial sensor system.

Built-in conductivity sensors are able to detect moisture. The device consists of a microphone recording brushing noises and can also analyze details on hair quality such as flexibility, breakage, loops. A study conducted by L'Oréal research experts claim that depending on the intensity of brushing, the scalp can be damaged, favoring the appearance of forks.

smart health connected Brush Hair Coach Powered: The Connection for Information

The smart health connected brush can be smart health connected via Wi-Fi or Bluetooth. This connection allows the transmission of data and information to a mobile application that collects them. This data includes advice and recommendations given to the consumer according to his use of the product. In addition to this feature, the mobile application can take into account various meteorological factors such as wind and temperature, the UV may affect the hairstyle. This principle of data collection is operational as soon as the person starts to brush their hair, an instantaneous system.

The smart health connected brush resists splashing and holds a battery to make the product standalone. It will be marketed in the middle of the year, for a value of less than 200 euros. The smart health connected brush will be available in the company's hair salons, on its website as well as on its partner Withings and all other brands.

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